My question is this: If Kendrick Lamar has hostility towards certain other rappers, why does’nt he call their names out? Certainly he could call them out for a face to face battle! Instead of engaging the “cold war” by calling them out whoever did’nt take him up on the challange would be shamed and by defualt prove his superiority. j. cole seems to be passive and opposed to direct confrontation with other rappers. I hope for a return to m.c.’s addressing their issues head on. stay tuned!